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for pr virgins |
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for pr virgins |
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ON A GOOD DAY, public relations can be one of the most interesting ways of earning a living. Plenty of variety. Never-ending creative challenges. Intellectually stimulating. Bright people. Here - for those awaiting their first public relations experience - is a brief summary of our world: PUBLIC RELATIONS now covers a greater range of persuasion skills than ever before. We fill the enormous void between advertising and sales promotion with a breathtaking array of techniques. WE GET companies, products and services noticed by those who matter through a combination of clever ideas, contacts, years of practice and hard work. SOMETIMES we do it by being noisy and colourful: at other times we are subtle and invisible. WE ARE MASTERS OF THE MEDIA; organisers par excellence; dreamers, writers and designers; charmers of birds out of trees and experts in all forms of communications related to public relations. AT CORPORATE LEVEL we help organisations by being strategic and advisory, sophisticated in our use of communications techniques whether the need is positive and promotional or defensive and protective. ALWAYS the essence of good public relations lies in understanding people - our different audiences - looking at life from their point of view, providing them with information that attracts their interest, satisfies and motivates them to do something.
That's PR in
a nutshell. And congratulations - you've just lost your PR
virginity!
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