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ON A GOOD DAY, public relations can be one of the most interesting
ways of earning a living. Plenty of variety. Never-ending creative
challenges. Intellectually stimulating. Bright people.
Here - for those awaiting their first Public Relations experience -
is a brief summary of our world:
- PUBLIC RELATIONS now covers a greater range of persuasion skills
than ever before. We fill the enormous void between advertising and
sales promotion with a breathtaking array of techniques.
- WE GET companies, products and services noticed by those who
matter through a combination of clever ideas, years of practice and
hard work.
- SOMETIMES we do it by being noisy and colourful: at other times
we are subtle and invisible.
- WE ARE MASTERS OF THE MEDIA; organisers par excellence;
dreamers, writers and designers; charmers of birds out of trees and
experts in all forms of communications related to public relations.
- AT CORPORATE LEVEL we help organisations by being strategic and
advisory, sophisticated in our use of communications techniques
whether the need is positive and promotional or defensive and
protective.
- ALWAYS the essence of good public relations lies in
understanding people - our different audiences - looking at life
from their point of view, providing them with information that
attracts their interest, satisfies and motivates them to do
something.
That's PR in a nutshell. And congratulations - you've just lost
your PR virginity!
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